From the ever popular Camry to the Prius and from the earliest Land Cruisers to the full-size Tundra, Toyota has been producing some of the world's most popular and beloved vehicles. Toyota's commitment to the people, the environment, and the future, can be seen on every Toyota vehicle that rolls off the line. The adoption of the "Toyota Way 2001" has guided Toyota's vision in producing reliable, safe, and environmentally friendly vehicles. The following four components of the Toyota way serve as a compass for the vision of the Toyota brand.

1) Long-Term thinking as a basis for management decisions

2) A process for problem solving

3) Adding value to the organization by developing its people

4) Recognizing that continuously solve root problems drives organizational learning