|Mercury TPMS Sensors Mercury is a defunct division of the U.S. automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford to bridge the price gap between the Ford and Lincoln vehicle lines. Throughout its production, the division served a similar role as Buick and Oldsmobile within General Motors and competed most directly against the namesake brand of Chrysler. From 1945 to 2010, Mercury formed half of the Lincoln-Mercury
division; the combined division created a sales network distinct from
Ford. Lincoln-Mercury briefly saw expansion with the introduction of Edsel (1958–1960) and Merkur
(1985–1989). To reduce development and production costs, Mercury
vehicles shared manufacturing commonality with either Ford or Lincoln
(or both), serving as counterparts for vehicles from both divisions.
In the summer of 2010, Ford Motor Company announced the
discontinuation of the Mercury division as it consolidated its marketing
and engineering efforts on the Ford and Lincoln brands. Production of
Mercury vehicles ceased in the fourth quarter of 2010. At the time, Ford sold Mercury vehicles in the United States, Canada, Mexico, Puerto Rico, Virgin Islands, and the Middle East. The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. The word MERCURY remains an active, registered trademark of Ford.
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